Artist Identity

The artist for my track is myself, i am a student and i like to be different, my stage name is Vince Anthony. In the video i will be playing Vince Anthony, who is basically a character that i want to represent my music. He don't like conforming to social norms, so i want my video to be a bit strange and psychedelic. However i am trying to appeal to a slightly more mainstream audience, so it has to contain conventions that appeal to them as well. So i will be having shots of me playing and singing the song, it would also be helpful if i could get some girls to be in the video so it would help attract a bigger male audience. The video will be a journey of the Vince Anthony and a few of his friends, partying and living a free spirited life, this will appeal more to the younger spectrum of my target audience ie university students etc, because they are at that age where they get to experience their freedom so much more, and experiment with life. I want to Vince Anthony to come across as a care free, down to earth guy, who is wise but doesn't mind doing silly things because he enjoys all walks of life. I also want him to have an air of mystery, so the audience don't know that much about his personal life, hes a bit quiet and likes to fly under the radar a bit. He is not superficial or materialistic, and i think this  is appealing to some members of the audience because it seems like so many artists are materialistic and false, it especially appeals to the hippie side of my audience, because hippies are not materialistic.

His style can be defined as easy to listen to, with a catchy tune and a raw sounding voice. On all of my albums and Merchandise, ill have the name in the same font, this is my logo, and audiences will instantly recognize the artist brand, simply by the logo, and perhaps something that the artist wears, for example, Michael Jackson and his black shoes with white socks. Vince Anthonys brand clothes will be a hat and glasses, and usually  a half a suit to go with, or hat and glasses with really colorful clothes that look a bit ragged. If Vince Anthony dresses quirky i feel this could also be a selling point in the case of his brand identity, because it seems audiences like it when artists dress weird, for example - Lady Ga Ga, i wont dress as outrageously as her, but it is a style that has developed along with the music. This ties in with Roland Barthes theory of symbolism, people know instantly from an artists symbol everything the artist is about, a picture says a thousand words. So in my video, the cocaine symbolizes the actual feeling of lust, which is a very strong sometimes aggressive feeling that can make a person do crazy things, just like cocaine. When ever there is a picture of Vince, it will usually be him with a guitar looking somberly and knowingly at the camera, seeming a bit distant, in his own head. Another part of his brand identity, is that he plays all the instruments, and does all of the recording and producing himself, this gives him another sub audience of people that do the same, and people that like other genres of music that he does will hear his style in them, so that's like a signature on a song.

                    Below is an image that i made as an example to show the brand identity, and the logo.