Tuesday, 4 February 2014

Focus Group

One of the ways we did research into what audiences like from music videos was by conducting a focus group. We asked a few of our friends to sit and listen to our questions, to aid us in narrowing down our ideas, and to see what appeals to an audience of our age.

Here is the link to the focus group - Unfortunately it wont embed

http://www.youtube.com/watch?v=mq7_dXDDgdU&feature=youtu.be

The results showed that audiences like videos with narratives, they also like the artist to be showcased, and to have some costume changes, basically they like a video that is visually engaging and makes you think about it. 




Marketing


An easy way of bringing a target audience basis is by linking your youtube videos with all the things that people will type in to bring your video to the top of the search list, these are called tags, you can then also tag all the things to do with your name and your videos, blogs and music pages, so they will all be there in a bunch that the viewer can click on after watching the first video. Thus allowing them to see all your work, giving them more of a chance of enjoying what you do, so then they can support you and join your fan base.

Here is an example that i print screened for my focus group -