Artist Identity Update

I've decided to change Vince Anthonys appearance, and the style of his artwork slightly, to make him seem more accessible to my chosen target audience. His clothes ive made a bit more informal, as you saw in the previous post, Vince Anthony always wore a waistcoat and tie with a bowler hat, this made him look a bit too old fashioned and didn't work well with his personality  and life style. Now he wears, patchwork yoga pants, made out of patterned multicolored material, a checkered shirt to match and a turquentine necklace, with bowler hat and round glasses. Also in the video when he is with his friends, he is wearing all black, a silk Chinese shirt, jeans, a semi smart jacket, and more mainstream style glasses with an old battered hat. 

Because he is wearing two different costumes in the video, it makes his character a bit more dynamic, and fits in with the whole artist vs character narrative i have going on. People are also more drawn to it, because they like to see the artist in different costumes, as i said before,people care more about appearances than the music itself. I have also changed the text that is on all his products, his logo basically. At first it was a really bubbly text, that just stood out too much for my liking, and didn't fit in with the brand identity, or style of pictures i used. So the new text is alot thinner, and is quite quirky and hard to read, which reflects the character of Vince Anthony better. The pictures to the left show the new Vince Anthony, and the text.