Evaluation

For this project, we had to each make a music video, and create a digipak complete with artist brand identity that had a linking theme. I decided to make a music video for my song which I wrote. I started out with a basic knowledge of video editing, on Adobe After effects. This project has pushed me to learn more about how to use the software, to a higher standard. For example, in my foundation project we had to do a movie opening sequence. This was the first time I had ever used after effects, I had to learn how to make basic to intermediate effects, such as radial blurring, colour balancing, editing, fading in and out, overlaying two pieces of footage. Now as I have gotten used to the programme, I can work faster because I know what to do, also I can now add a lot more effects properly, because I have been practicing with them, effects such as noise and grain, fractal noise, and making the footage pulsate and swirl around. I decided I wanted to use a green screen in my music video, I had no prior experience with using one, so I taught myself using YouTube tutorial videos, and researching on Google. Through this I gained a good level of knowledge of how to do it. I also had a very basic knowledge of how to use Photoshop, so I had to learn how again with internet tutorials, so that I could edit the photos that will go into my digipak to a professional looking standard. I researched music videos of a similar genre for inspiration, to get ideas for what sort of story I should have, and what types of locations to film at. I also researched marketing and branding of artists, I learned about how artists use certain hooks to attract an audience, for example you find your target audience, mine is university students that would be into phsycadelic things, like hippies, so my whole brand identity is based around phsycadelia. I used colour heavily to give my work that phsycadelic effect, enhancing colors and adding more, I also distorted the images and video footage with swirls, and pulsations, and laying footage over other footage, this created a trippy effect that links in with old school phsycadelic music videos and artists from the 60s and 70s. Artists such as the wooden shjips, Jefferson Airoplane, Pink Floyd etc… One picture I edited it to look like it was hand drawn, and like I was melting into the wall behind me, I was wearing round glasses, so I made the glass green, to give it the notion of looking in, ie the artist sees the world in a tripped out way, and that my mind is a strange place. It added a sense of mystery to the artist. I also learned about logos, and how artists always have one or 2  logos on all of their albums, posters and merchandise. To create mine I used a font website called dafont.com, my text has two tones in it, this helps to make it stand out more against any back ground, and will create a bigger impact on the audience.

In what ways does your media product use, develop or challenge forms and conventions of real 
media products? 

My product uses conventions that you would find in rock videos, and the style is phsycadelic, which is integrated in many other artists in the music industry. For example, The Beatles, Jimi Hendrix and the Wooden Shjips. It challenges mainstream story lines because of the final chase scene, where  the coked  up character is chasing a girl through the woods at night, it challenges the scope of what can happen within the phsycadelic style – because that’s all about peace, and taking life easy, not going crazy and chasing people. Also the drugs in the video don’t really fit into the phsycadelic category, but I think it’s this binary opposition that makes the video work well. The artist is a really laid back, chilled out guy – this can be representative of LSD, and the character in the story is a crazy hyped up person with no self control – which is representative of cocaine.  It challenges the convention of costume and artist appearance – because he’s not really wearing such nice clothes, or 8 different costume changes – this is a message to people that they need to get back to the music, not like an artist because of the way they look.

. How effective is the combination of your main product and ancillary texts? 

I think that my main product and my ancillary task work really well together. They have a continuous theme running through them, and the style is all noticeably the same. They complement each other well, and I think they would create a strong visual impact on the audience, and they link each other very well. They are linked by the artwork that is layed over the pictures, the colour editing and the text are all the same. The costume i wear in them is also all the same so its quickly identifiable as a part of the purple epidemic project. 

. What have you learned from your audience feedback?

I had a screening of the video at my house, and a few other places for a bunch of friends, and a few teachers at my school. I’ve learned that audiences like it when a video has a strong narrative that they can understand, because if its too confusing they don’t like the song so much, and it detracts from the artist credibility. I have also learned that it is not good to show explicit scenes, because then not many people will want to see it, and there then becomes a parental guidance aspect to it, so the value of the video is decreased. Some of the older people i showed were quite shocked that i portrayed drug and alcohol use in the video. One of the comments i got was, "this shouldn't be seen by kids". I decided to leave the end scene ambiguous to the audience, because it also leaves the audience to think more about possible endings. Also because i have filmed it with boys dressed as girls, the video now has a tongue in cheek feel to it, like i find female abuse funny, but id like to confirm that i do not find sexual abuse funny at all. I had no choice in using a boy, because all the female actors i had cancelled on me. So because it was boys, the acting naturally had a more playful flow, where as if there was a girl, it would be serious. 

 How did you use media technologies in the construction and research, planning and evaluation 
stages? 

Construction – I learned a lot about how to use Adobe After effects and Adobe Photoshop. I gained skills in video editing and photo enhancement and editing.  I learned how to use a green screen and how to edit it in to look believable.

Research and planning – I used YouTube videos to gain knowledge about music video theory, and to find inspiration for what I want to do. I also used YouTube to learn how to use software’s that I was unfamiliar with, for example how to use green screen and Photoshop. I learned how to use prezi to make more visually interesting presentations, i also learned how to embed the prezis into this blog. 
I used Sound cloud to find a target audience for the music i write, i also learned from sound cloud about how to market music, with tags and sharing other artists music.

All in all, i like the way the video turned out. I set out with the intention of trying to make the video more mainstream than my previous works, which were really weird. But some innate force within me subconsciously took over me, and i couldn't help it turning out non mainstream. Im happy that that happened though, however, its in the middle between weird and mainstream, so i don't think its reached its full potential. 

tHE FINAL PIECE

 Here is the link to it for youtube

 http://www.youtube.com/watch?v=YoVfMJ0lG_o

        aRTISTS tHAT iNSPIRED ME

I was inspired by a whole barrage of artists throughout the course of this project, in both the process of writing the song, and making the video. The main artists that had an impact on my decisons are - Jimmi Hnedrix, The Beatles, Jake Bugg, Ill Bill and Tom Petty. 

This video is by Ill Bill, it has a similar theme as mine, i really like the special effects that he used, they give the video a really creative dynamc, and make it look trippy which runs with the theme. I especially like the way he used noise and grain and dust and scratches, and also the colour effects he used. 

Bleeding heart

Jimi Hendrix

I am the Walrus

The Beatles

       

       White tree records

White tree records is the record label that distibutes the work of Vince Anthony. It is owned by Vince Anthony, and he records and produces other artists there too. I made the logo in Photoshop, i then made a face book page for it, and got some of my friends to like and share it. Here is the link to the page - 

https://www.facebook.com/pages/White-tree-records/590510641045860?ref=hl

Artist Identity Update

I've decided to change Vince Anthonys appearance, and the style of his artwork slightly, to make him seem more accessible to my chosen target audience. His clothes ive made a bit more informal, as you saw in the previous post, Vince Anthony always wore a waistcoat and tie with a bowler hat, this made him look a bit too old fashioned and didn't work well with his personality  and life style. Now he wears, patchwork yoga pants, made out of patterned multicolored material, a checkered shirt to match and a turquentine necklace, with bowler hat and round glasses. Also in the video when he is with his friends, he is wearing all black, a silk Chinese shirt, jeans, a semi smart jacket, and more mainstream style glasses with an old battered hat. 

Because he is wearing two different costumes in the video, it makes his character a bit more dynamic, and fits in with the whole artist vs character narrative i have going on. People are also more drawn to it, because they like to see the artist in different costumes, as i said before,people care more about appearances than the music itself. I have also changed the text that is on all his products, his logo basically. At first it was a really bubbly text, that just stood out too much for my liking, and didn't fit in with the brand identity, or style of pictures i used. So the new text is alot thinner, and is quite quirky and hard to read, which reflects the character of Vince Anthony better. The pictures to the left show the new Vince Anthony, and the text. 

production of purple epidemic track

The track was recorded with a neumann m 150 tube and 2 neumann km 185 microphones. The guitar was recorded with the 2 km185s placed in front of the sound hole and one in the middle of the neck. I recorded it in a concrete room with wood floors which gave a nice natural reverberation. It was recorded at 140 bpm. I recorded a lead guitar part playing over the rhythm throughout the song, first i kept it clean with some reverb on it, but i didn’t think it was accompanying the track very well. So i put an echo effect on it. The bass was recorded into a preamp, it had a mixture of finger plucking and slap bass playing, so it was a challenge to get the whole bass track to sound the same, i wanted the finger plucked parts to still sound punchy. So i split the track into 3 and put different effects on each one. The first I just put an eq on it and

compressor to make the bass frequencies a bit fuller, the second and the 3^rd I cut up, so I took out all the parts where I was playing slap bass and left the finger bass tracks in line with the original bass track. I put eqs on them and raised the treble side and the mids. The third track I turned the volume down a lot, just so it could add a bit of depth to the bass. I think it worked well, because it does have a nice punch to it. The vocals were recorded with the m 150 mic, and there are 3 vocal tracks, the main one has a small amount of reverb on it. The second track is a very low harmony over the chorus, this is my voice again, i didn’t put any pitch benders on it, it was just natural singing, it sounds like there is some distortion on it but its just a lot of rasp that I had in my voice. The third track is in the same low voice, but it is singing "ooooo" throughout the second verse, I then duplicated that track and layed it over the top, to make the ooos sound more like a Gregorian choir singing in the background. All three of these tracks i put in quietly so it was more subtle and in the background. The drums were digitally made, these were made in Pro - tools 9, it is a kick drum, snare drum and a crash cymbal. The simple drum beat i made really accompanies the bass, which added to the paunchiness of the song and kept a dancy rhythm, with short bursts of crash hits. This is what makes the song work well with fast paced editing. I intended the song to have a nice groove to it, something that you can dance to, and something that is warm and can create a nice atmosphere in a room, i think i achieved this.

Here is a screenshot of the Fl Studio work space for Purple Epidemic 

Filming Process

I had a girl that i was using as my lead actress, i had organised a filming day, but then at the last minute she pulled out on me and so i was left without an actress. I tried to ask a whole bunch of other girls, but unfortunately none of them could help me. I had to re-schedule filming and change the story slightly. Now it is just just 4 guys who go on the journey, one of them is dressed as a girl. My original idea was to make it like a more mainstream "normal" video, but it turned out really weird looking and i couldn't even help it! I filmed the whole thing in one day - i was in most of the scenes, so i had to direct the cameraman with all the different shots i wanted. It took quite a while to get my actors to act well in some shots, like the close up shots of olis eyes twitching and looking coked up. So in the editing process to make it look better i had to cut it up with lots of short shots to detract from it and to keep up with the beat of the song and make it look interesting - something new happening every time. It was a bit of a challenge getting high quality shots in the dark by the fire, even though my camera had a really big sensor to make it good in low level light - so i had to use a white led torch to add some light, especially in the dark woods where there was no fire. However it is also symbolic of moonlight, which is always used in horror movie chase scenes to add drama and a sense of dread. My brother ran alongside me as i filmed shining the torch on the actors as they ran, this proved a rather difficult task because we had to make it so the light was not so strong on them, as soft light looks more natural, and we also had to keep certain distances from each other so we didn't cause shadows of the camera on the actors.

Editing
 I decided to cut the video up with lots of quick shots of drums, or flashes of previous or later events in the video to keep it interesting, and to fit in better with the beat which is fairly fast and jumpy.

 I used hue and saturation to make all the weird colors, which is consistent throughout the video - this is to reinforce the whole idea that its not real, and it symbolizes the psychedelic aspect of the music, and the artists brand identity. I then layed blur and distortion effects over some of the shots where the actors are all intoxicated to help enforce whats going on in their heads, and to make it look more disorientating.

The green screen i used ended up working quite well, compared to the on i did in an earlier blog post, and i think it is an effective device to isolate the artist in the shots where he is performing so there is more of a focus on him from the audience.

I first tried doing the green screen inside my house, but the lighting was too low and i couldn't get any lights from the art department. It was also very difficult to get the angle right for the shot. After a few days pondering, i tried putting it up outside in my garden on a sunny day. This worked really well, because i had alot of space, the lighting was perfect, and i had a wooden frame in my garden that i could pin it up on.

One of my original ideas was to use a 1970s Cadillac, which would take the characters to an isolated place for them to set up camp. I had it all arranged to use the Cadillac, but then the next morning there were some problems regarding my actors, so i decided to not use it for the following reasons - It didn't really end up fitting in with the footage i had shot, or the story, it was never essential, i just really wanted it because i love old-school Cadillacs. Also i had filmed everything else that needed to be filmed the previous day. However - here are some pictures i took of it.

    Digipak pictures and Poster

These Pictures were all edited in Photoshop cs6, i thought it was one of the areas where i learned the most during the course of this project, i had virtually no experience in Photoshop before, and now i am fairly good at editing pictures. I learned from YouTube tutorials. I think it works well with the brand identity how i layered a technicolor-ed painting over all the images, to give them that trippy dynamic i was looking for, i also turned up the saturation and hue to make the colors more bright.

Locations and actors

Casting The actors

The artist - The artist for my music video has to be me, because i wrote and produced the song, and because i want to release it for commercial purposes as well after its finished.

Oli - This is the character that does the cocaine without anyone knowing, he is the one who will be chasing the girl through the woods with lust in his eyes - this is a reflection of the lyrics. I chose him because his face looks a bit evil, and he can have a very menacing smile, also because he is strong so it would look more convincing when he pins the girl down.

Lana - This is the girl who gets chased, i think she is good for the role because she is pretty, and she has an innocence and a vulnerability about her that would work well with the lyrics of the song.

Frankie - I need another girl to be part of the group of friends, i feel Frankie would be good for the part because she has a fun exitable personality that i think would come through on camera.

Clinton -  Clinton is my brother and i want to cast him as the drummer, because he has long hair and looks scruffy, so he is well suited to the part of rock drummer. Also because he actually plays drums, so it would be easier to film because he knows what hes doing.

Focus Group

One of the ways we did research into what audiences like from music videos was by conducting a focus group. We asked a few of our friends to sit and listen to our questions, to aid us in narrowing down our ideas, and to see what appeals to an audience of our age.

Here is the link to the focus group - Unfortunately it wont embed

http://www.youtube.com/watch?v=mq7_dXDDgdU&feature=youtu.be

The results showed that audiences like videos with narratives, they also like the artist to be showcased, and to have some costume changes, basically they like a video that is visually engaging and makes you think about it. 

Marketing

An easy way of bringing a target audience basis is by linking your youtube videos with all the things that people will type in to bring your video to the top of the search list, these are called tags, you can then also tag all the things to do with your name and your videos, blogs and music pages, so they will all be there in a bunch that the viewer can click on after watching the first video. Thus allowing them to see all your work, giving them more of a chance of enjoying what you do, so then they can support you and join your fan base.

Here is an example that i print screened for my focus group -

Filming With A Green Screen

I am planning on using trippy, moving backgrounds of swirling colors, and moving clouds in my video, the easiest way i can do this is by using a green screen. This will be the first time that i will be using a green screen, i used youtube tutorials to lear how to do it First i will find a big flat wall, i will use big rolls of bright green paper to make the green background. Ill need to make sure that the lighting is evenly spread all over the subject and the background, the most effective way of doing this is by using 3 point lighting - This is where you put a light shining on the subject, chest area, then 2 other lights shining either side of the subject to illuminate the whole of the background. You can then film your footage.

                                                  This is what Three point lighting looks like

It is essential that you get rid of all creases and shadows on the green screen, so that it has maximum effectivity, and looks smooth. You must also make sure that your actor, or subject doesn't have anything green on them, or else it will become part of the background when you edit it. The reason you Use bright green is because its the least common colour that can appear on a person, and it shows up very clearly behind them.

When editing It in Adobe After Effects i will do the following - After dragging the footage into a new composition, then under effects and presets search for key light, and apply it to the footage. I then use the screen colour dropper tool and select the green background. Then change the view from final result to screen matt, change the colour balance so the background is completely black, and the subject is completely white. Then switch back to final result, and the subject has a nice smooth edge all the way around. You can then create a new background layer, and lay any images or video footage over it, and your green screen effect is done. 

Last year when i did my As piece, i was more limited with what i could do, because i had just got some new video editing software, now i have had a while to get used to it, so i can do better special effects. Also i could never use a green screen, because i had no idea how to key it in, so my skills have developed massively this year, and i can do alot more than ever before. Also with sound editing softwares, this has been a drastic improvement. Last year i could only use Adobe Audition, which is a very basic sound editing software. Now i know how to use FL Studio, which is a proper DAW (Digital Audio Workstation), so i can make better quality tracks. 

Filming In Low Level Light

Half of my music video will be shot at night time, by a campfire, so i have to make sure the lighting is right so you can still see whats happening. Some techniques i will use are:

Bounce boards - These Are large White boards, that i will place just out oof the frame of the camera, so they will reflect the lights given off from the fire back onto the actors, this gives a nice natural glow on their faces, so it doesnt look too artificial. Another piece of harware that will make a significant difference is a camera with a large sensor - this allows it to take in  more light ion the picture.

When i am filming the chase scenes,  i will need to use a portable LED light strip, with very powerful LEDs, however, LED lights often look very artificial, so i will balance it out with some yellow lights, to give it a more natural feel. I can also wait for a night when the moon is really bright, and use that light as a natural advantage.

Another technique i can use is, put some cold LED lights on one side of an actor, so it looks like moon light is shining, then on their other side have the natural yellow campfire light reflecting on them, this mix of cold and warm lighting looks quite interesting, and has an eerie feel to it. In the middle where they meet you can sometimes get a purplish glow, which would work well with my video because its called purple epidemic.

Here is a music video that shows two different teqniques of filming in low level light

My problem was that i didn't have any lights i put up behind the scenes, so i had to turn the ISO up really high on my camera, in effect this causes the image to be really grainy, and not so good quality. 

Storyboard

My storyboard was hand drawn, i had the idea of doing it digitally on a story boarding website, but i find it difficult to draw with a mouse. 

Questionnaire

What genre of music most appeals to you?

How old are you?

Are you male or Female?             M            F

How do you use the internet to find new music?

What is your favorite music streaming website?

What gadgets do you use for listening? Walkman, phone, ipod

Do you go to live music events?                                Y              N

Do you support small-time artists by BUYING their music?

Are you a musician?

What is it about music that you really enjoy? i.e the beat, the lyrics, the melody…

How do you feel about recreational drug use?

Results - I found that most people had a mixed taste in music, liking mainly hip hop and club music, and then indie, and acoustic rock. They were between the ages of 18 and 25, and half males and half females. They all used the internet to get their music, nobody really uses cds anymore unfortunately :( Everyone used YouTube to find their music, and 35% of that also used sound cloud, 12% of that used last fm as well. Everyone use their computers, phones and iPods to listen to music, and 45% of people often go to music events. Unfortunately only 56% of people bought their music from the record companies. 12% of them were musicians. Generally people listened to the lyrics and the melody, they like the way music makes them feel, and they want the music video to reflect that. 95% of the people didn't mind recreational drug use.

Artist Identity

The artist for my track is myself, i am a student and i like to be different, my stage name is Vince Anthony. In the video i will be playing Vince Anthony, who is basically a character that i want to represent my music. He don't like conforming to social norms, so i want my video to be a bit strange and psychedelic. However i am trying to appeal to a slightly more mainstream audience, so it has to contain conventions that appeal to them as well. So i will be having shots of me playing and singing the song, it would also be helpful if i could get some girls to be in the video so it would help attract a bigger male audience. The video will be a journey of the Vince Anthony and a few of his friends, partying and living a free spirited life, this will appeal more to the younger spectrum of my target audience ie university students etc, because they are at that age where they get to experience their freedom so much more, and experiment with life. I want to Vince Anthony to come across as a care free, down to earth guy, who is wise but doesn't mind doing silly things because he enjoys all walks of life. I also want him to have an air of mystery, so the audience don't know that much about his personal life, hes a bit quiet and likes to fly under the radar a bit. He is not superficial or materialistic, and i think this  is appealing to some members of the audience because it seems like so many artists are materialistic and false, it especially appeals to the hippie side of my audience, because hippies are not materialistic.

His style can be defined as easy to listen to, with a catchy tune and a raw sounding voice. On all of my albums and Merchandise, ill have the name in the same font, this is my logo, and audiences will instantly recognize the artist brand, simply by the logo, and perhaps something that the artist wears, for example, Michael Jackson and his black shoes with white socks. Vince Anthonys brand clothes will be a hat and glasses, and usually  a half a suit to go with, or hat and glasses with really colorful clothes that look a bit ragged. If Vince Anthony dresses quirky i feel this could also be a selling point in the case of his brand identity, because it seems audiences like it when artists dress weird, for example - Lady Ga Ga, i wont dress as outrageously as her, but it is a style that has developed along with the music. This ties in with Roland Barthes theory of symbolism, people know instantly from an artists symbol everything the artist is about, a picture says a thousand words. So in my video, the cocaine symbolizes the actual feeling of lust, which is a very strong sometimes aggressive feeling that can make a person do crazy things, just like cocaine. When ever there is a picture of Vince, it will usually be him with a guitar looking somberly and knowingly at the camera, seeming a bit distant, in his own head. Another part of his brand identity, is that he plays all the instruments, and does all of the recording and producing himself, this gives him another sub audience of people that do the same, and people that like other genres of music that he does will hear his style in them, so that's like a signature on a song.

                    Below is an image that i made as an example to show the brand identity, and the logo.

Target Audience

Target Audience

The song i am thinking of having as my track for my music video is called Purple Epidemic, it is a song that i wrote and recorded myself. I think the target audience would be for white males and females between the ages of 18 and 32. They would be liberal minded, not conforming to social norms, many of them university students who occasionally dabble in psychedelics, but you could call them hippies. I think this because of the way the track sounds and i feel it would relate most to these people. Because it is a fairly large spread of people, there would be a mix of employed and unemployed people, because i have been in and out of employment, so i understand both situations, and because the artist i.e me is a student, they would be able to relate to that, because many of them would be students themselves.I have been using a music sharing website called SoundCloud to publish my music and see what kind of feedback it would get in terms of attitudes to the song and what type of audience it would attract, Generally it was a mix of the above description from both England, Poland and New York. This can then also be linked to your Facebook page and your you tube page, basically any pages you have on media sharing websites, so that people can find you more easily, and all your branded things are in one place.
On my Facebook page it tells me the demographics of the age of people that are attracted to my music, these results are what i predicted

https://soundcloud.com/vincent-dellow

https://www.facebook.com/pages/Vincent-Dellow-Music/176041289161116?ref=hl

Above are some screenshots i took from my soundcloud, the top is the demographics of how many plays ive had recently. I have been innactive for some time on this account, becaus ei have started undertaking other projects.

Psychedelic camera effects

Fractal Noise

For My end product, id like it to have a phsycadelic feel in some parts of the story. My idea is to have some performance based shots of the artist and a story line running alongside it of a mans all to real hallucination. To create a sort of pulsating wave effect over the film i will use a technique called fractal noise.

Here is an example 

                                        http://www.youtube.com/watch?v=YTNCBXLJ4Dc

                                        http://www.youtube.com/watch?v=uWLHTJF4dCM
The software i will be using is Adobe After Effects, it is a program designed specifically for adding effects to footage after it has been edited, and so i am going to try and exploit some of these features, its going to be a challenge because ive only used the program once to edit a video. Therefore i will be using YouTube tutorial videos to learn how to do it.
Effects that i have previously used to get a phsycadelic effect are colour enhancements - I play around with the colour, contrast, hue and saturation effects till i looks something like this

Swirling vortex effect, when the outer edges or the entire picture is swirling fast like a vortex, this creates a very phsycadellic effect which distorts the audiences perception, i will be using this effect again.
This is a still i made in photoshop

So, this is a test video that i made, unfortunately its not the best filming, because it was my dad filming, but it illustrates my point of the type of effects im going to use. It was filmed on my mobile phone, and was edited on Adobe After effects, so the quality is  also not that good.

Coventions of an Acoustic rock video

Conventions of an Acoustic Rock music video

Shots of the artist singing and or playing his instrument or playing a performance as a band

The locations are usually isolated lonely places like woods or abandoned warehouses, the locations can also represent people they are singing about

Often times there is a storyline going alongside the artist shots, this can relate to the song, or it could be totally random

The camera movements and shot types help to build up certain effects that go hand in hand with the song, for example a slow song will have slow cuts and slow long panning shots,  this reinforces the feel of the song, and can also be used to make it more sad. Whereas fast paced shots create a sense of tension and wildness.

A very good example of an acoustic music video, is guns n roses patience. The video shows performance based shots of the band recording the song in a studio, with a romantic story running alongside it, which is set in a hotel. Then the long slow panning shots really help to bring out the sincerity and emotion of the song. Of course, there is also a shot of the all important guitar solo, which is key to the genre of rock and acoustic rock.

Prezis

These are two prezis i made as research into music videos, and some of the connotations contained in them.

Snoop Dogg Whats my name music video analysis

http://prezi.com/kofrigmpuvnd/snoop-dogg-whats-my-name-music-video-analysis/#

Queen I Want to Break Free music video analysis